Be aware that ByteDance allows marketers to target TikTok advertisements to buyers aged thirteen and over through its marketing tools, but these equipment only present audience data for consumers aged eighteen and earlier mentioned.

Go worldwide: see how Hong Kong’s existing “state of digital” compares with connectivity in other nations by looking at our flagship Digital 2024 World Overview Report, which incorporates numerous slides of global digital data, and our in-depth Examination of what these figures may well suggest for yourself.

Though the clear distortions that regularly surface in X’s inferred gender data may very well be due largely to the substantial variety of “non-human” accounts that feature in X’s active consumer data (e.

For this reason, we suggest caution when comparing the social media marketing person values published In this particular 12 months’s reviews with These printed in former years, Particularly for the reason that improvements in described values often is the result of “corrections” from the source data, along with improvements in genuine user conduct.

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Be aware: ByteDance’s promoting methods only publish audience gender data for “woman” and “male” people.

In the meantime, TikTok’s advert access in Hong Kong was similar to one.0 % of the area Net person foundation at the beginning of the 12 months, irrespective of age.

Hong Kong is having the flexibility options for periodicity and timeliness. The indices are disseminated on the quarterly foundation in just 3 months of the top from the reference quarter.

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But Irrespective of these caveats, Meta’s ad arrive at data nonetheless features beneficial insights into how Facebook use is evolving.

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Be aware: Meta’s advertising methods only publish audience gender data for “feminine” and “male” users.

Being a result, our newest figure for social media use may well appear to be quite different into the values that we revealed in previous years.